BetMGM and Philadelphia 76ers Sign Sports Betting Deal
The Philadelphia 76ers have introduced a partnership with BetMGM following the company’s current cell launch in. Under the partnership, the sports betting and digital gaming company will function the official betting companion of the Philadelphia-based NBA staff.
As a part of the deal, the BetMGM signage and logo will appear on the pole pads beneath the baskets during the team’s video games. Besides, the collaboration will also see fan-focused engagement campaigns involving promotions through the official 76er app, on line casino video games, and extra.
While expressing gratitude for being honored to be an official sports betting companion of the staff, BetMGM’s Chief Revenue Officer Matt Prevost hailed the latest launch in the Keystone State as “incredibly successful”. He added that the partnership is an exciting opportunity for the corporate to supply 76ers followers unique ways to work together with their favorite basketball team.
76ers’ Chief Revenue Officer, Katie O’Reilly, too expressed the same stage of excitement on the team’s behalf, saying they’re thrilled to forge an alliance with BetMGM. She added that collectively they will create new and engaging experiences to ship to fans. “This partnership will allow us to attach with our followers on the digital channels where they’re current through customized 76ers branded games and activations.” She mentioned that BetMGM will push us ahead into a new space and strategically target fans within the gaming and sports activities betting realm.
Besides the in-game expertise, MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City will serve as an “Official Away Game Host of the Philadelphia 76ers”. The activation will also characteristic on-site occasions whenever the state of affairs normalizes in the post-pandemic state of affairs.
Borgata will also host a co-branded Season Ticket Member, in addition to holding a VIP occasion in the future featuring on line casino video games, autographed memorabilia raffles, appearances by 76ers legends, and different unique prizes.
BetMGM Expanding its Reach
BetMGM is gradually rising its presence throughout the nation with its online sportsbooks and casinos. On December 18, BetMGM launched its digital sportsbook in Pennsylvania, its seventh market. The firm is already current in Nevada, Colorado, Indiana, New Jersey, Tennessee, and West Virginia.
The firm already flipped the swap on its casino platform. The on-line casino platform incorporates stay dealer games, making Pennsylvania solely the second state, after New Jersey, to offer regulated reside vendor video games.
In addition to 76ers, BetMGM is also an official sports betting associate of the Philadelphia Eagles.
The 76ers Signing Multiple Partnerships
The Philadelphia 76ers have also signed a quantity of partnerships with completely different sportsbook operators. The team was the primary NBA group that partnered with a cellular sportsbook when it signed a deal with in November 2019. Since then, the 76ers have also made Parx Casino their official casino partner, with Boston-based additionally changing into the team’s official and sports activities betting associate.
The 76ers performed their first recreation of the 2020/21 season on December 23 in opposition to the Washington Wizards.
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